Where AI actually helps a small business (and where it doesn't)

Evan Hoffman, CPA

AI is now built into email, office software, CRMs and accounting tools. For a small business, the useful question is not whether to use AI, but which tasks it is suited to.

Good fits

  • Writing first drafts: customer emails, quotes, proposals, job postings, policies and website copy. A person edits and sends.
  • Pulling details from documents: names, dates and amounts from invoices, order forms, applications or contracts, checked against the original.
  • Summarizing: long email threads, meeting notes, customer reviews or support tickets, so you can see patterns quickly.
  • Sorting and routing: tagging incoming inquiries or requests so they reach the right person.
  • Help with spreadsheets and small scripts: explaining a formula or drafting an automation, which you then test.

Poor fits

  • Math you rely on: AI chat tools can make calculation errors. Let the spreadsheet or software do the arithmetic.
  • Final decisions: pricing, hiring, legal, tax and anything with real consequences still need a person's judgment.
  • Anything sent without review: if no one checks the output before it reaches a customer, bank or employee, it is not ready to hand to AI.

A simple rule

Use plain automation for tasks that must be exact and repeatable, and AI for tasks involving writing or messy information, with a person reviewing the result. Most good setups combine both.

General information only, not professional advice for your specific situation.

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